Rory McEntee

Rory McEntee, the Brand and Marketing Director for Gymbox, shares insights on how this challenger brand disrupts the gym industry with bold and creative marketing. He discusses reframing perceptions of fitness, transforming workouts into exciting experiences. Rory highlights the importance of embracing constraints, using every interaction as a marketing opportunity, and the philosophy of 'forgiveness not permission.' He also addresses the unique culture at Gymbox and how risk-taking serves as a catalyst for innovation.