Roos Roelofs

Roos Roelofs, co-founder of OlvLimits, dives into the problematic olive oil industry, revealing that up to 80% of what's on shelves might not be genuine. She highlights how bitterness can indicate quality and explains the health benefits of high-polyphenol early-harvest oils. Roos discusses their commitment to transparency and consumer education through QR codes, helping customers discern real quality. With a unique marketing approach that avoids traditional ads, OlvLimits has built trust and a devoted following, all while emphasizing the importance of freshness and ethical sourcing.