Ronnell Richards

Ronnell Richards, a best-selling author and seasoned sales consultant, discusses the critical role of an Ideal Customer Profile (ICP) in driving sales success. He reveals that many tech companies lack an effective ICP, leading to missed opportunities. Ronnell shares his framework of 37 questions to help businesses refine their ICP and target their ideal clients more effectively. He emphasizes the need for a humanized sales approach that builds trust and aligns values, ensuring stronger customer relationships and improved outcomes.