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Ronan Shields
Senior ad tech reporter at Digiday with expertise in programmatic advertising and demand-side platform competition, featured as a guest to discuss The Trade Desk's challenges.
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Oct 7, 2025
• 51min
The Trade Desk under pressure
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Seb Joseph, Executive News Editor at Digiday, and Ronan Shields, Senior Ad Tech Reporter, dive into the turbulent waters facing The Trade Desk. They discuss its competitive challenges against giants like Amazon and Google, revealing how Trade Desk's past dominance is now overshadowed by lost strategic advantages, particularly after the end of Walmart's exclusivity. Investors have reacted strongly to financial misses and the perception of decreased flexibility. The conversation explores Trade Desk’s future, including its potential for acquisitions and strategic pivots.
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