Ron Tite, a bestselling author and entrepreneur, shares insights on effective branding from his latest book. He simplifies branding into three actionable steps: think, do, say. Tite emphasizes the need for brands to clarify their promises and align team efforts with these commitments. He also discusses the concept of a 'brand operating system' to navigate economic challenges and enhance authentic connections with customers. With practical prompts, he equips listeners with tools to craft compelling brand narratives that resonate.