Ron Lynch

Ron Lynch, a direct response television producer and marketing strategist who has generated billions in sales, shares his insights on success. He introduces the fascinating '$1,000 cup of coffee' concept to gauge commitment in business. Ron discusses the importance of character, revealing how to spot red flags in collaborations, especially with narcissists. He emphasizes the distinction between ethics and image and how to uncover what people truly desire. Learn about one character exercise that can reveal someone's true self, and the three essentials every successful business must have.