Romy de Groot

Join Romy de Groot, Chief of Staff at Atlassian, as she shares insights from her dynamic career at Atlassian and Booking.com. She dives into the future of B2B SaaS in 2026, emphasizing the crucial role of AI adoption and innovative pricing models. Romy discusses the decline of traditional freemium models, the shift to value-based pricing, and the need for efficient growth strategies. She also addresses how automation will transform hiring needs and stresses the importance of speed in a competitive landscape for startups.