Roman Sharf, a luxury watch dealer with 22 years of experience and a $130 million business, reveals the secrets of the luxury watch market. He discusses the booming grey market, potential price crashes, and the importance of authentication when buying high-end pieces. Sharf shares his personal journey in the industry and the allure of rare models like the blue-dial Rolex Daytona. He reflects on the emotional ties collectors have with their watches, and the influence of celebrity culture on value and desirability, making for a captivating discussion.