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Romain Torres
Founder of ArcAds.ai, an AI-powered video ad platform; scaled the company from thousands to $10M ARR in ~20 months while remaining bootstrapped and leading product and GTM strategy.
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Dec 10, 2025
• 36min
From $5K to $10M ARR: The ArcAds Founder's Playbook
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Romain Torres, founder of ArcAds.ai, rapidly scaled his AI-driven video ad platform from $5K to $10M ARR in just 20 months without outside funding. He shares how he validated demand pre-product and the viral tweet that skyrocketed signups. Key growth engines discussed include paid ads, influencer marketing, and sales hiring, alongside challenges like product failures that led to refunds. Romain delves into usage-based pricing and the importance of retaining customers despite initial churn, emphasizing a product-first approach in a noisy market.
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