Romain Fouache

Chief Executive Officer of Akeneo, specializing in product experience and product data management; discussed how high-quality product information underpins trusted AI-driven commerce.

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Nov 17, 2025 • 26min

3488: How Akeneo Sees the Future of Product Experience in an AI First Retail World

Romain Fouache, CEO of Akeneo, dives into the evolving landscape of AI-driven shopping experiences. He reveals that 84% of consumers are satisfied with AI recommendations, yet trust in AI remains fragile. Romain emphasizes the critical role of high-quality product data in fostering trust and improving customer experiences. He also discusses the shortcomings of chatbots due to poor product foundations and predicts that by 2026, personal shoppers and conversational agents will shape retail. Trust, transparency, and accurate data are essential for thriving in this AI-driven future.

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