Rohit Sood
Executive Vice President at EVERSANA
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Oct 12, 2022 • 36min
David and Goliath: How Can First-Time Launchers Avoid Failure and Beat Big Pharma Launches with Rohit Sood, Executive Vice President at EVERSANA
Rohit Sood, Executive Vice President at EVERSANA discusses the increase in first-time launchers, the reasons behind their failure rates, and lessons to be learned from big pharma launches. They also touch on adapting to circumstances and strategy, ownership incentives for first-timers, emerging markets, and the importance of lifelong learning in pharma marketing.
