Rohit Maheswaran

Rohit Maheswaran, Co-founder and Chief Product Officer of Lifesight, dives into the evolving world of marketing attribution. He discusses the shift from traditional models to experimentation and Mixed Media Modeling (MMM) as marketers adapt to new challenges. The conversation highlights the importance of collaboration between marketing and finance for better decision-making, the role of ethical data practices, and the evolving landscape of AI-driven marketing. Rohit's insights illuminate how innovation can empower marketers to succeed in a complex environment.