Roger Mitchell, founder of Albachiara, shares his insights from his book, Sport's Perfect Storm. He discusses how new media, demographics, and gambling are transforming the sports industry. The conversation contrasts American and European sports business models, including the unique concept of relegation. Roger dives into athlete compensation dynamics, exploring the potential for equity stakes. Plus, he highlights innovative strategies from minor league baseball, like the Savannah Bananas, illustrating how entertainment can engage modern audiences.

The podcast delves into the controversial valuations of Major League Soccer teams, specifically focusing on LAFC's impressive valuation exceeding $800 million. The discussion explores the potential collaboration between MLS and Liga MX to challenge European football dominance. Additionally, it highlights the shift towards valuing athletes over clubs and the rise of North America as a new football hub, emphasizing sustainable business models and investment trends in the sports market.