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Roger Hurni
Author and behavior strategist known for his work with iconic brands such as DoubleTree Hotels, Nike, PF Chang's, and PetSmart.
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Jun 27, 2024 • 46min
405. How to Outthink and Outperform in Marketing w/ Roger Hurni
Roger Hurni, behavior strategist, discusses the shift to emotional marketing, leveraging human motivations for effective strategies. Insights include sensory marketing, micro-moments in decision making, and applying BJ Fogg's Behavior Model in business.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode