Roger Dunn

In this engaging discussion, Roger Dunn, Global Media Lead at Diageo and a LinkedIn Top Voice, shares his insights on retail media strategy. He delves into how the retail media boom has transformed brand-consumer dynamics and explains why Amazon continues to lead in this space. Roger discusses the benefits of retail media for brands, emphasizing data-driven decision-making and performance metrics. He also explores the implications for consumers, highlighting how retail media can enhance shopping experiences with personalized offers.

Roger Dunn, Global Retail Media Lead at Diageo, dives into the future of shopping, exploring trends like smart carts and the impact of AI on consumer behavior. He discusses how retail media varies across regions and emphasizes the need for brands to adapt to local nuances. Roger unveils three frontiers of AI in commerce and highlights the importance of video content in retail strategies. With insights on building internal capabilities and the rise of shopping agents, he offers a roadmap for brands to thrive on the digital shelf.