Roger Dahle

Roger Dahle, CEO of Blackstone Products, shares insights on the company's rise as a TikTok sensation with its griddles. He discusses how user feedback has driven innovation and the importance of social media in their marketing strategy. Dahle reveals the challenges of competing with industry giants like Weber and Cuisinart, while also touching on the unique dynamics of selling on Amazon. He emphasizes the role of creator collaborations in shaping the brand’s identity and the broader trends influencing outdoor cooking.