Roger Atkins

Roger Atkins, founder of Electric Vehicles Outlook and a seasoned auto industry analyst, shares insights into the mounting challenges Europe faces with the influx of Chinese EVs. He discusses how Chinese brands like Xpeng and BYD are impressing with their speed, which is pressuring European automakers already struggling in China. Roger describes the delicate balance between Europe’s climate goals and protecting domestic industries, advocating for strategic partnerships with Chinese firms. Plus, he humorously reviews his experiences with the VW ID.Buzz, from its practicality to software frustrations.