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Rodney Mason

Head of Marketing and Brand Partnerships at LTK, discussing creator marketing strategies and the impact of AI.

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Feb 22, 2025 • 31min

Behind the Numbers Special Edition: Finding Influencers and Measuring Impact in the AI Era

N’Yaisha Aziz, Global Social Media Lead at Uber, and Rodney Mason, Head of Marketing and Brand Partnerships at LTK, delve into the art of influencer marketing in the age of AI. They discuss the challenge of selecting the right creators and the importance of deep engagement within niche communities. The conversation touches on how authenticity is key in the creator economy, the booming investment in influencer partnerships, and the evolving significance of blogs and shareable content in social media strategies.