Rocky Rhodes

Rocky Rhodes, co-owner of Dusty Rhodes Homes, brings nearly 60 years of experience in building a successful multi-generational construction business. He reveals the secrets to thriving in chaos, emphasizing the vital role of trust and defined roles within family-run businesses. Rocky shares lessons from the 2008 financial crisis that shaped his CEO mindset and discusses the transformative power of systems and processes. He also highlights the benefits of transitioning to paid estimates and offers insights on navigating market challenges while ensuring sustainable growth.