Robyn Nissim

Join Robyn Nissim, a social media advisor who pioneered Ulta’s first influencer program and led social media at Alo and Anastasia Beverly Hills, as she dives into the evolution of influencer marketing. Discover how to choose the right influencers and ensure brand alignment to avoid disaster. Robyn discusses the challenges brands face today and the importance of building meaningful relationships with creators. Plus, learn why consumers trust influencers more than traditional ads and the nuanced role of paid media in campaigns.