Hannah Subgrunski, Applications Technologist, and Robin Prazak, Principal Flavorist, discuss the latest fruit trends, top categories in the market, and the complexity of fruit profiles. They explore challenges in combating sulfur and bitter tastes, delve into the differences between natural and artificial flavors, and explore the history and evolution of citrus fruit. They also touch on the debate surrounding cherries as berries and share their preferences for fruit salads and smoothies.