Tim Herbig Connecting the dots of Product Strategy, Product OKRs, and Product Discovery

In this episode, we welcome Tim Herbig, a product leadership coach with a special focus on OKRs, in addition to product strategy and discovery. Tim shares his unique journey from product management to coaching, elaborating on the complexities and nuances of implementing OKRs in various business contexts. Through his insightful discussion, Tim covers the misconceptions about OKRs, the importance of adapting them to your specific needs, and effective strategies for measuring success. He also dives into the integration of product discovery and product strategy with OKRs, offering practical advice for product leaders facing challenges with OKR implementation. Whether you're in a startup or a large enterprise, Tim's expertise provides valuable perspectives on how to make OKRs work for your team.

00:00 Introduction and Guest Welcome

00:48 Tim Herbig's Journey into Product Management

01:52 Transition to Coaching and Consultancy

03:53 Specialization in OKRs and Product Management

06:50 Adapting OKRs to Different Contexts

09:46 Challenges and Strategies in OKR Implementation

13:58 Measuring Success and Influence in OKRs

22:47 OKRs in Product vs. Broader Company Context

25:38 The Role of OKRs in Strategy and Discovery

27:11 Confidence and Hypotheses in Strategy

29:36 OKRs in Startups vs. Large Enterprises

32:07 Adapting OKRs to Fit Your Context

33:47 Common Misconceptions and Best Practices

40:00 Aligning OKRs Across Teams

47:43 When to Bring in OKR Support

50:57 Conclusion and Contact Information

📚Resources:

Book: Radical Focus by Christina Wodtke
Book: Measure What Matters by John Doerr
Article: Zone of control vs Sphere of influence
Article: Ravi Mehta's Narrative, Commitments, and Tasks Framework

✨Where to find Tim Herbig:

On LinkedIn
Tim’s Website - https://herbig.co

💫 Where to find Cassie:

On LinkedIn
At Cassie Camp - Learn more about product leadership coaching and fractional product leadership

🙋🏻‍♀️Where to find Women in Product:

On LinkedIn
Website https://womenpm.org/
Join the Community https://womenpm.org/wip-community/

Robin M. Kowalski

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