Robin Bonn, CEO of Co:definery, shares his expertise in agency positioning and marketing strategies. He emphasizes the crucial role of differentiation and specialization for businesses to command higher prices. The discussion dives into the integration of client feedback in project co-creation, strategic branding, and adapting to changes with AI. Bonn also highlights characteristics of an ideal client profile and introduces concepts from his book, Market of One, including tools for assessing differentiation strategies.
