Robin Bonn
Agency veteran and founder of Codefinery who advises agencies on positioning and business strategy and is author of the book Market of One, focused on creating durable differentiation and new pricing/business models.
Best podcasts with Robin Bonn
Ranked by the Snipd community
27 snips
Nov 16, 2025 • 53min
Episode 528 Rethinking Agency Differentiation with Robin Bonn
In this enlightening discussion, Robin Bonn, founder of Codefinery and author of *Market of One*, shares his expertise on how agencies can achieve true differentiation. With over two decades of experience, he highlights why many agencies struggle to stand out and debunks common misconceptions. Robin emphasizes the importance of unique positioning, the role of pricing as a differentiator, and the fear that keeps agencies from embracing deeper strategies. He also explores the impact of AI on business models and the necessity for agencies to align client fit with their unique value.
12 snips
Oct 13, 2025 • 37min
#42: Building a differentiated agency — with Robin Bonn of Co:definery
Robin Bonn, founder and CEO of Co:definery, specializes in repositioning agencies and is also the host of The Immortal Life of Agencies. He delves into the common confusion between positioning and branding, emphasizing that true differentiation runs deeper. Bonn discusses how independent agencies can leverage scale and cautions against the dangers of sameness. He explores how AI is transforming agency business models and stresses the importance of culture in determining long-term success. For Bonn, being truly differentiated means more than just a catchy tagline.
