Robin Bonn

Robin Bonn, founder and CEO of Co:definery, specializes in repositioning agencies and is also the host of The Immortal Life of Agencies. He delves into the common confusion between positioning and branding, emphasizing that true differentiation runs deeper. Bonn discusses how independent agencies can leverage scale and cautions against the dangers of sameness. He explores how AI is transforming agency business models and stresses the importance of culture in determining long-term success. For Bonn, being truly differentiated means more than just a catchy tagline.