Robin Boehler
Co-founder of Mercer Island Group who advises agencies on business development, positioning, and winning new clients; co-author of an upcoming agency field guide.
Best podcasts with Robin Boehler
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Sep 23, 2024 • 44min
EP 468: What we get wrong about agency proposals and how to fix it with Emily Shapiro & Robin Boehler
Emily Shapiro and Robin Boehler from Mercer Island Group share their expertise on improving agency proposals. They discuss common mistakes that agencies make and emphasize the importance of client-centric approaches. Crafting compelling narratives and focusing on clarity can transform proposals into winning pitches. They advocate for tailored bios and thorough client research, ensuring that agencies resonate with prospective clients. Engaging in workshops can also enhance proposal writing skills, setting agencies up for success.
Dec 8, 2025 • 30min
#49: Steve and Robin Boehler — on the Omnicom–IPG deal and what it means for agencies
Steve and Robin Boehler, co-founders of Mercer Island Group, dive into the recent upheaval at Omnicom, shedding light on the closure of legacy creative agencies and the challenges large networks face. They discuss how industry consolidation fosters client anxiety and the decline of brand distinctiveness. The Boehlers emphasize the implications for talent and pricing in this turbulent landscape. They also preview their upcoming book, sharing insights on agency positioning and winning strategies in a changing market.
