Are you running your business in a way that's sustainable for you and that will support your lifestyle…now and in the future?

If you look around at social media, I think you'll find it difficult to find businesses that aren't on polar extremes: either hustling 24/7 or "living the dream" and (supposedly) working from the beach.

This week on the podcast, I'm talking with Lindsay Hope, an email strategist and conversion copywriter, about the importance of designing a business around the lifestyle that you want to live and bring true to yourself.

Lindsay shares her journey of transitioning from website copywriting to specializing in email marketing and emphasizes the value of authenticity and building genuine relationships with clients and prospects. We chat about the significance of charging for expertise and experience and not the number of hours it takes to get something done. And, of course, we touch on the challenges of doing business in 2024 and the need to adapt marketing strategies to meet the needs of today's businesses.

Big Takeaways

Designing a lifestyle business involves being in control of your schedule and working with clients and projects that align with your values and mission.
Authenticity and building genuine relationships are key to attracting the right clients and customers.
Charging for expertise and experience is important, as clients are paying for years of knowledge and skill.
Building a network and nurturing relationships through platforms like LinkedIn can lead to business growth and opportunities.

Mentioned in This Episode

Roberto Mazza

The AI-powered Podcast Player