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Roberta Mariani

Advocacy Director for Savoia and Italicus Spirits, with extensive experience in hospitality and the drinks industry. Shares insights on brand advocacy, aperitivo culture, and industry well-being.

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Mar 13, 2025 • 40min

094 | Beyond Brand Training: Education & The Evolution of Aperitivo | Roberta Mariani | Savoia & Italicus

Roberta Mariani, Advocacy Director for Savoia and Italicus Spirits, brings a wealth of hospitality expertise to the conversation. She discusses the rise of aperitivo culture, tracing its growth from niche to mainstream. Roberta emphasizes the importance of brand advocacy and educating consumers about unique production methods. The role of Italian bartenders in shaping global drinking habits is highlighted, along with the significance of well-being within the industry. Listeners gain valuable insights into cocktail creation and the push for a more inclusive bar environment.