Robert Wheeler

Founder and CEO of At The Moment Media (ATM) and a longtime communications leader with senior roles at WarnerMedia, AT&T/Xandr, and GroupM, focused on human-first, video-led storytelling in advertising and media.

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Nov 4, 2025 • 32min

Meet the People Magazine of the Ad World

Robert Wheeler, Founder and CEO of At The Moment Media, discusses his bold move from corporate communications at major companies to launching a people-centric publication in advertising. He explains the importance of humanizing B2B storytelling and how his brand focuses on short, engaging videos. Robert shares insights on embracing authentic narratives over jargon and highlights plans to cover cultural events like the Latin GRAMMYs. He emphasizes that a good story can't be fixed by PR spin, advocating for clarity and creativity in communication.

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