Robert Toss

Join Robert Toss, a McKinsey marketing partner with 25 years of experience, and Nick Primola, ANA's EVP focused on industry leadership, as they dissect the widening rift between marketing believers and skeptics. They reveal shocking data: 90% of CEOs distrust marketing, affecting growth. The duo explores CEO archetypes and why alignment between CEOs and CMOs is crucial. They argue that seeing marketing as a cost center is dangerous and insist that the CMO role is more relevant than ever, emphasizing the need for a cultural shift and better financial connections.