Robert Royer

Robert Royer, Founder and President of Building Brands Marketing, shares his fascinating journey from launching an agency to its successful sale. He discusses the often-overlooked complexities of agency leadership, including the juggling of legal, financial, and HR tasks. Royer emphasizes the importance of establishing effective processes to enable growth without constant involvement. He also addresses the common challenges faced by agencies in 'no man's land' and highlights the critical role of hiring talent and transitioning from startup to established business.