Danielle Snell and Robert McGirr, founders of the award-winning Elit Lawyers by McGirr and Snell, delve into the evolving landscape of self-promotion in the legal profession. They discuss the cultural stigma around marketing oneself, particularly in Australia versus global trends. The duo emphasizes the importance of adapting to modern promotional techniques, embracing digital platforms, and differentiating personal from professional branding. They also highlight creative strategies like podcasts for building thought leadership and fostering client relationships.
