Robert McCloy

Robert McCloy, co-founder of Scrunch AI and former CTO of Hearsay, discusses the dramatic shift in search dynamics driven by AI technologies like ChatGPT. He reveals that AI is set to rival traditional search engines by 2026, prompting businesses to rethink SEO strategies. Conversion rates from AI-driven traffic are outperforming conventional methods. McCloy emphasizes the importance of user intent and structured content while navigating this new landscape, exploring how AI tools are reshaping consumer interactions and optimizing content on-the-fly.