Robert McCauley

Join Robert McCauley, Sr. Director of Content Marketing at Upwork, with over 20 years in the field, as he shares insights on the revival of vinyl through Record Store Day. He emphasizes how marketers can sell experiences instead of products, highlighting the importance of exclusivity. The emotional connection people have with vinyl illustrates effective community engagement. Robert also delves into the significance of nostalgia in marketing and how it can forge deeper relationships with audiences in today's digital landscape.