Robert Mattson

Robert Mattson, a seasoned corporate communications leader and founder of Intrigue Communications, emphasizes the art and science of storytelling in law. He argues that effective storytelling transforms legal arguments into relatable narratives, enhancing persuasion and retention for jurors. Mattson highlights how lawyers can humanize their clients to create emotional connections, making cases more compelling. Plus, he reveals the three crucial words that can elevate any story, underscoring the importance of clarity and audience engagement in legal communication.