Robert Martinez

Robert Martinez, Founder and CEO of Rockstar Capital, discusses his journey from post-recession multifamily investments to building a successful Houston-centric portfolio. He emphasizes conservative underwriting and shares his 'make them stay' strategies, focusing on amenities like in-unit laundry and deposit-alternative fees. Martinez highlights the importance of self-management and location in the Houston suburbs, alongside monitoring online reviews and prioritizing staff well-being for operational success.