Robert Katai

Robert Katai, founder of the B2B Creator Newsletter and an expert in in-house creator programs, shares innovative strategies for leveraging employee talent in brand growth. He discusses the importance of authentic content creation, positioning employees as genuine brand advocates. Katai highlights how personal branding can foster trust and enhance audience engagement, as well as the challenges of customer acquisition in today's saturated market. Using examples like Apollo.io, he illustrates the benefits of cultivating in-house creators for organic growth and stronger community ties.