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Robert Jones
Strategist at Wolff Olins and Professor of Brand Leadership at the University of East Anglia; author of Branding: A Very Short Introduction and The Big Idea, and creator of the online course The Secret Power of Brands.
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Nov 5, 2020
• 8min
Branding – The Very Short Introductions Podcast – Episode 8
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In this engaging discussion, Robert Jones, a branding strategist at Wolff Olins and professor at the University of East Anglia, dives into the powerful world of branding. He explores how successful brands revolve around core ideas beyond just logos. Jones emphasizes branding's role in shaping culture and behavior, highlighting Tesla as a pertinent example. He also clarifies that branding encompasses both meaning and design, showcasing companies like Coca-Cola and Ikea. Finally, he shares insights on branding's ancient roots and its impact on globalization.
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