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Robert Huckman
Professor of business administration at Harvard Business School and research associate at the National Bureau of Economic Research, focusing on health care delivery, business models, and the economics of keeping people healthy.
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Dec 3, 2025
• 15min
NEJM Interview: Robert Huckman on the dearth of successful business models aimed at keeping people healthy.
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Robert Huckman, a Harvard Business School professor and health care expert, dives into the complexities of business models aimed at keeping people healthy. He discusses how current payment incentives favor procedures over health outcomes, leading to a misalignment in goals. Huckman examines the challenges digital and chronic-care ventures face in securing funding for preventive services. He highlights the importance of social determinants, data sharing, and the need for innovative partnerships to create sustainable, health-focused business models.
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