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Robert Friedland

Execution lead over at Squint. Previously the field CTO over at Sisense and ran solutions architecture at Pave.

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Apr 22, 2025 • 36min

The Demo Framework That Actually Closes Deals | Robert Friedland | Ep. 302 (Sell)

Robert Friedland, Execution Lead at Squint and former Field CTO at Sisense, shares game-changing strategies for impactful sales demos. He emphasizes the importance of storytelling, suggesting sellers use a ‘vibey demo’ to spark interest before diving deeper. Friedland advises resetting agendas during calls to maintain focus and underscores the significance of sending crisp follow-ups instead of lengthy decks. He also encourages sellers to reverse-engineer buyers' interests to uncover underlying challenges, enhancing connection and closing potential.