Robert Fried

In this discussion, Robert Fried, CEO of Tru Niagen and a longevity entrepreneur with a diverse background, dives into the fascinating world of NAD and its role in cellular energy and aging. He explains how boosting NAD supports DNA repair and mitochondrial health, linking it to conditions like Parkinson's. Fried offers insights on the effectiveness of nicotinamide riboside (NR) as a supplement, discusses environmental toxins' impact on mitochondrial function, and shares his journey from Hollywood to the forefront of longevity science.