Robert Edwards
Robert specializes in delivering consulting and training for company executives to understand how to optimally price their products and services, monetize their products, maximize value generation and extraction from their product portfolio, and develop their promotions and competitive strategy to increase profit. He holds a PhD in Pricing and Competitive Strategy.
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Jul 24, 2023 • 30min
Create Value Through Pricing with Robert Edwards
Robert Edwards, an expert in pricing and competitive strategy, shares insights on simplifying pricing, creating value through pricing, and the impact of pricing on customer behavior. Examples from Ryanair and LinkedIn are discussed. The podcast also explores the relationship between pricing and customer behavior, pricing strategies, the influence of perception on pricing, and regulatory aspects of pricing.
