Robert D'Loren, the innovative CEO of Xcel Brands, shares his vision on the future of social commerce. He reveals how Xcel is transforming retail through live-stream commerce, generating over $4 billion in sales with a fresh, engaging approach. Their platform democratizes content creation, allowing influencers and shoppers to profit together. D'Loren emphasizes the importance of authentic engagement and adapting to shifts in consumer behavior, navigating challenges in social media, particularly with TikTok's evolving landscape.
