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Robert Clarkson

CRO at Stripe with decades of experience in leadership roles at various financial technology companies. Shares insights on revenue generation and customer focus.

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Mar 11, 2025 • 23min

Your Buyers Don’t Care About Your Product with Robert Clarkson, CRO at Stripe

Robert Clarkson, the CRO at Stripe with decades in fintech leadership, shares valuable insights on sales and customer focus. He emphasizes that customers prioritize outcomes over products, shifting the sales approach towards understanding their motivations. Robert discusses the transition from traditional sales tactics to forging genuine partnerships, highlighting the importance of empathy in building lasting loyalty. He also underscores the need for ongoing customer engagement and feedback to ensure products meet real needs and drive revenue growth.