Robert Clarkson

Robert Clarkson, the CRO at Stripe with decades in fintech leadership, shares valuable insights on sales and customer focus. He emphasizes that customers prioritize outcomes over products, shifting the sales approach towards understanding their motivations. Robert discusses the transition from traditional sales tactics to forging genuine partnerships, highlighting the importance of empathy in building lasting loyalty. He also underscores the need for ongoing customer engagement and feedback to ensure products meet real needs and drive revenue growth.