Robert C. Bird

Professor of Business Law and the Eversource Energy Chair in Business Ethics at the University of Connecticut, author of Legal Knowledge in Organizations, and expert on using legal knowledge as a source of strategic competitive advantage.

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Oct 23, 2025 • 59min

Robert C. Bird, "Legal Knowledge in Organizations: A Source of Strategic and Competitive Advantage" (Cambridge UP, 2025)

Robert C. Bird, a Professor of Business Law and expert on ethical leadership, dives into the strategic value of legal knowledge in organizations. He outlines a five-part framework to leverage legal insights for sustainable competitive advantage. Bird discusses how lawyer-led firms excel in regulated industries and highlights the importance of ethical practices to avoid manipulation of legal strategies. He emphasizes the role of innovative regulation and contracts in building trust and efficiency, while also addressing how AI can support legal design.

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