Juan Munoz and Robert Benlloch, Instacart experts, dive into the complexities of retail media measurement. They define two types of cannibalization, explaining how ads can impact organic sales. The duo also discusses Instacart-specific metrics such as Halo Sales and market share, emphasizing the significance of customer insights. They highlight new features that enhance market visibility for brands, and explore recent advancements in ad strategies, including linking products to recipes for increased engagement. Don't miss their insights on optimizing ad spend!
