Robbie Nicol

Anna Rawhiti-Connell, Head of Audience at The Spinoff, and Robbie Nicol, host of Now You Know and comedy writer, discuss their innovative social-first news explainer series aimed at Gen Z. They reveal how treating young people as informed news consumers has garnered over 2.5 million views. The duo explores the art of blending serious journalism with humor, the unique characteristics of platforms like TikTok and Instagram, and data-driven strategies for engaging viewers. Their insights provide a roadmap for connecting authentically with the next generation.