Robb Clarke

Head of Technical Operations at RB2B. Expert in scaling customer operations using AI-powered customer service.

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Mar 13, 2025 • 45min

An AI-first approach: How RB2B created a lean, scalable support system

Robb Clarke, Head of Technical Operations at RB2B, is a whiz at scaling customer operations with AI. In this discussion, he reveals how the implementation of Fin AI Agent addresses 65% of inquiries automatically, freeing up over 132 hours monthly for his team. Robb shares insights on building trust in AI interactions, the evolution of customer support roles, and why embracing AI sooner rather than later is essential. His practical advice offers valuable lessons for any team looking to enhance their customer service.