Rob Swain

In this episode, Rob Swain, the General Manager of KFC UK & Ireland, shares insights from his extensive career. He discusses the booming £3bn fried chicken market, driven by Gen Z excitement. Competition from newcomers like Wingstop challenges KFC to innovate and stay relevant. Rob dives into the importance of digital marketing strategies, particularly on TikTok, and the brand's commitment to community through youth employment initiatives. Plus, he reveals his favorite KFC items and how the company adapts to changing dietary preferences.