Rob Stenberg

Rob Stenberg, a sales facilitator and storytelling coach, delves into the power of storytelling as a tool to improve sales effectiveness. He reveals why stories resonate more than facts and how to strategically use them throughout the sales process. Rob discusses crafting compelling narratives that match the prospect’s industry, advising against premature demos by using storytelling. He emphasizes the importance of practicing concise, emotional stories that foster client engagement while providing practical tips for delivering them effectively.