Rob Steffens, former Co-President of Marvel Entertainment, shares his journey overseeing Marvel's transformation into a $29 billion cinematic powerhouse. He recounts the strategic decisions that revitalized the brand, beginning with Tobey Maguire's Spider-Man. Steffens explores how innovative funding and marketing paved the way for the Marvel Cinematic Universe's success. He emphasizes the importance of relationships, humility, and the dynamics between East and West Coast teams in crafting iconic storytelling that resonates with audiences worldwide.